IDENTITY ELEMENTS

The University of California Seal

One of the most enduring symbols of the University of California is the University seal, which incorporates the University's motto, Fiat Lux (Let There Be Light). The seal was designed by Tiffany & Co. of New York and adopted by the University's Board of Regents in 1910. The seal speaks to the history, tradition and distinctiveness of the University of California.

The University logotype

The suggested University of California logotype (below) consists of the words "University of California" set in the typefaces Cronos Display (for the words "University" and "California") and Minion Bold (for the word "of" that connects them). The typeface Cronos Bold may be substituted for Cronos Display.

Fonts and typeface styles

The fonts suggested for use in the University identity system are Cronos and Minion. As an alternative, in some cases Gill Sans may be substituted for Cronos. Cronos and Minion are available for license from Adobe Systems Incorporated.

Color Palette

Below are commonly specified Pantone PMS colors for spot-color and 4-color print projects. The colors displayed on your monitor may or may not be accurate depending on your settings. For the most accurate view, please refer to the current Pantone color chip book.

COATED

BLUE
PMS#286 C100 M83 Y16 K5
GOLD
PMS#130 C5 M35 Y100 K0

UNCOATED

BLUE
PMS#286 C100 M83 Y16 K5
GOLD
PMS#129 C6 M16 Y85 K0

INTRODUCTION