INTRODUCTION

Helping to communicate a cohesive
University of California identity

This website brings together many of the images we use to represent the University of California, including the official Seal and suggested logotype and typefaces. Consistency in graphic identity supports the University's efforts to build upon recognized and respected symbols of the University.

The success of the University of California's efforts in fulfillment of the missions of teaching, research and public service should be shared with members of the California community and with national and international audiences through a program that consistently and effectively promotes a strong visual presence.

The resources contained in this guide are being used by the Office of the President in its websites and publications, and are offered to the entire University community to foster ease and consistency of use.

Graphic identity toolbox

This Web site offers members of the University of California community various tools for presenting a consistent graphic identity in printed materials, on the Web, and in other media. This toolbox will be updated frequently; please let us know how we are doing.

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