SITE MAP

• Introduction
• Identity Elements
• Usage Guidelines
• Downloads
• Identity Samples
• More Resources

INTRODUCTION

• Site overview
• History of the University of California seal
• Historical variations of the seal

IDENTITY ELEMENTS

• The University seal
• The University logotype
• Fonts and typeface styles
• Color palette

USAGE GUIDELINES

• Appropriate use of the University's trademarks
• Campus identity guidelines and style guides

DOWNLOADS

• The UC seal
• 3D seals
• The UC logotype
• "It starts here" tagline
• CA maps
• Powerpoint templates
• Other graphics and collateral

Note: The downloads section of this site is only available to University staff. See the downloads page for more information.

IDENTITY SAMPLES

• Print/Publications
• Collateral Materials
• Web sites
• Other samples

MORE RESOURCES

• Contacts
• About this web site