WHAT:
"Inside Innovation 2007 Conference," an event sponsored by the University of California, Berkeley's Haas School of Business and highlighting the latest research, opinions and insights about innovation from leading experts at Haas.

The conference celebrates the 50th anniversary of California Management Review, the Haas School's peer-reviewed practitioner journal whose anniversary issue on "Leading through Innovation" (due to publish in November) will focus entirely on Haas faculty research exploring innovation.

WHEN:
8:30 a.m.-7 p.m., Saturday, Nov. 17

WHERE:
Arthur Andersen Auditorium at the Haas School, on the eastern edge of campus. A map is online at: http://haas.berkeley.edu/haas/maps.html.

DETAILS:
The panel sessions and participants include:

• "The Innovation Process: From Idea to Commercialization"
  Jennifer Chatman, Richard Lyons, Jerome Engel, John Freeman and Rashi Glazer, all of Haas
• "Discovering and Launching New Product Blockbusters"
  David Aaker, Sara L. Beckman and Robert Cole, all of Haas
  Kay-Yut Chen, principal scientist, Hewlett-Packard Laboratories
• "Breaking Tradition - Driving Growth"
  Henry W. Chesbrough, Raymond Miles and Pablo Spiller, all of Haas
  Lee Fleming, associate professor, Harvard Business School
• "Creating Value in a Global Marketplace"
  John Morgan, David Mowery, Steven Tadelis and David Teece, all of Haas

BACKGROUND:
The conference is presented by Accenture and also is sponsored by Deloitte and Touche. Organizers include the Haas School's California Management Review, Management of Technology program, and the newly established Institute for Business Innovation.

For more information, visit: http://insideinnovation.haas.berkeley.edu.

Reporters are invited to attend free of charge. Contact Ute Frey at the Haas School at (510) 642-0342 or frey@haas.berkeley.edu.

Note: To read more about this and other UC Berkeley news, visit the Berkeley News Center at: http://newscenter.berkeley.edu