Honey bee research at the University of California, Davis, will benefit from a TwitCause social media campaign that continues through Wednesday, Nov. 11.

The Häagen-Dazs brand, a market leader in superpremium frozen desserts, and the San Francisco-based ExperienceProject.com (EP), an online community for sharing life experiences, are joining forces to help the honey bees on EP’s TwitCause.

"The easiest way for individuals to get involved is to visit www.twitcause.com," said Erik Darby of EP. "There are directions on top of the page that detail how to follow, retweet and make an impact around the honey bee cause on Twitter. Starting Thursday, Nov. 5, the designated TwitCause will be the Häagen-Dazs Help the Honey Bee campaign."

Officials at Häagen-Dazs, a division of Oakland’s Dreyer's Grand Ice Cream, announced Nov. 6 that they will double their maximum daily donation to the UC Davis honey bee research program. For every #HelpHoneyBees tweet sent through Nov. 11, HD now will donate up to $1,000 per day.

"It's an easy thing to do, and they don't have to buy anything or send a letter to anyone," said Tonya Iles, interactive manager for Häagen-Dazs.

TwitCause allows followers to spread the word and aid in fundraising to support good causes via personal tweets.

Honey bees are responsible for the pollination of more than 100 crops, including fruits, vegetables, nuts, and seeds, providing 80 percent of the country’s pollination services, according to UC Extension apiculturist Eric Mussen of the UC Davis department of entomology faculty.

The UC Davis bee biology Web site is http://beebiology.ucdavis.edu/.