By Larissa Branin and Nick Strayer
Imagine a dairy farmer standing in the dairy barn ‘"tweeting" about how their cows are cared for, or a vegetable producer answering questions on Facebook about her produce on the market. UC Davis recently co-sponsored a workshop to help farmers in production agriculture better tell their stories and connect with consumers, using social media.
Larissa Branin and Nick Strayer are on the multimedia production team, External Relations, UC Office of the President.
Additional links:
McClelland's DairySan Joaquin Valley Viticulture on Facebook
New Media: Making agricultural marketing personal
California Agricultural Leadership Foundation (workshop co-sponsor)