2/04/02 - File # 15834
Contact: Ute Frey
Haas School of Business
(510) 642-0342

MEDIA ADVISORY
ATTENTION: ASSIGNMENT DESKS, BUSINESS WRITERS

WHAT:
"Emerging from Troubled Waters: Turning Crisis into Opportunity," the second annual Haas Asia Business Conference at the University of California, Berkeley's Haas School of Business.

The conference will explore how Asian companies rose to dominance in technology, manufacturing and electronics and how these companies have persevered despite unstable economic environments.

Panel topics include:
* Japan's video gaming industry
* Implications of China's induction into the World Trade Organization
* Software development the Indian way
* What's hot and what's not in Asia's manufacturing
* Telecom and wireless growth in Asia
* Emerging trends in private equity investing in Asia
* Trade policy as a competitive advantage in Asian economies

The conference will showcase the latest products from Sony, Honda, VIZ, Inter Square, NEC Electronics, Entertainment Robot America and Walden International. Other prominent Asian companies also will be displayed at the event organized by Haas School MBA students.

WHEN:
9 a.m-6 p.m., Saturday, March 2, 2002.

WHERE:
Arthur Andersen Auditorium, Haas School of Business, UC Berkeley.
The Haas School is located on Gayley Road between Hearst Avenue and Bancroft Way.

WHO:

Keynote speakers:
* F.C. Tseng, deputy chief executive officer of Taiwan Semiconductor Manufacturing Co., Ltd.
* Masaki Yoshikawa, president of the Pacific Division, NTT DoCoMo USA Inc.

The Clausen Business Leader Exchange:
* Ta-Lin Hsu, chairman and founder of H&Q Asia Pacific
* John S. Wadsworth, Jr., advisory director, Morgan Stanley and honorary chairman, Morgan Stanley Asia
* Lip-Bu Tan, chairman and founder, Walden International
* Moderated by Professor Richard Lyon, associate director, Clausen Center for International Business and Policy

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NOTE : Admission is free for media representatives. Contact Ute Frey at (510) 642-0324 or frey@haas.berkeley.edu for passes or more information. Tickets for the public are only available online at www.haas-abc.org. The discounted price for tickets purchased before Feb. 17 is $40 ($20 for students). Regular price after Feb. 17 is $50 ($25 for students).