MEDIA ADVISORY
ATTENTION: Health, television and general assignment writers

WHAT:
A class of 7th graders will screen a half-hour show tackling the issue of weight discrimination. A University of California, Berkeley, expert on weight and nutrition was the consultant for "A Walk In Your Shoes," which will air on The N and Nickelodeon at 8:30 p.m. on Sunday, Oct. 13. Lesson plans are scheduled immediately before and after the screening, as well as a Q&A.

WHEN:
10:45 a.m. - 12:30 p.m., Wednesday, Oct. 9.

WHERE:
Longfellow Arts & Technology Middle School, 1500 Derby St., Berkeley

WHO:
Joanne Ikeda, co-director of the UC Berkeley Center for Weight & Health, and Joan Brannigan, 7th grade teacher at Longfellow Middle School, will be leading the lessons and Q&A session as part of the student screening.

BACKGROUND:
As the nation witnesses an alarming rise in obesity, the need to address body image and size discrimination becomes increasingly important, particularly among children, says Joanne Ikeda, nutrition education specialist in UC Cooperative Extension.

Ikeda worked with The N, a "tween" cable and satellite network owned by Nickelodeon, to develop a show about weight discrimination for the network's award-winning "A Walk In Your Shoes" series. In the episode, Laura, a thin cheerleader with preconceived notions about people who are overweight, spends time with Kim, a plus-sized teen. Laura dons a padded body suit to better understand the challenges Kim faces every day. In the process, stereotypes are broken and mutual respect develops between the two 16-year-olds.

"Our goal is to help young people understand the importance of accepting themselves and others for who they are, not for how much they weigh," said Ikeda. "We expect to generate some valuable discussion about these issues with students at Longfellow."

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NOTE: Joanne Ikeda can be reached at (510) 642-2790 or jikeda@socrates.berkeley.edu. The Website for the Center for Weight & Health is http://www.cnr.berkeley.edu/cwh. For more information about The N, please contact Jodi Davis, director of communications for Noggin/The N, at (201) 750-4990.

Reporters and photographers who wish to attend the screening should contact Sarah Yang at (510) 643-7741, or Jodi Davis at (201) 750-4990, so that consent forms can be arranged for the students.