Want a successful Super Bowl ad? Don't make people think
February 1, 2019
Ads that take a certain approach find victory during the game's biggest event.
Perfection (and joy)
January 17, 2019
Viral star and UCLA gymnast Katelyn Ohashi is capable of perfection. But most importantly, she's capable of joy.
The tale of the tape
July 18, 2018
Wingspan may be the secret to success for athletes in the NBA and mixed martial arts.
Football scuffles, auto injuries may raise risk for Parkinson’s
April 19, 2018
A shocking new study shows concussion is linked to a 56 percent increase in neurological disease.
Surfing into the history books
February 14, 2018
If weather allows, alumna Sarah Gerhardt may be among the first women to take on the Mavericks big-wave contest.
UC athletes look for gold in Pyeongchang
February 7, 2018
Two UC-connected athletes are headed to the 2018 Winter Olympics.
UC Davis, Sudwerk Brewing Co. launch Gunrock Lager
November 28, 2017
The world leader in brewing science now has its very own commercially available beer.
Golden State Warriors a case study in ‘greater good’
June 20, 2017
The NBA champions find success through cooperation, empathy and mindfulness.
Bicycling's huge costs in America
June 6, 2017
Billion-dollar toll from injuries suggests a need for safer infrastructure.
