Ads that take a certain approach find victory during the game's biggest event.
Perfection (and joy)
Viral star and UCLA gymnast Katelyn Ohashi is capable of perfection. But most importantly, she's capable of joy.
Study shows wingspan has a correlation to athletic prowess in the NBA, MMA
Wingspan may be the secret to success for athletes in the NBA and mixed martial arts.
Football scuffles, auto injuries may raise risk for Parkinson’s
A shocking new study shows concussion is linked to a 56 percent increase in neurological disease.
Surfing into the history books
If weather allows, alumna Sarah Gerhardt may be among the first women to take on the Mavericks big-wave contest.
UC athletes look for gold in Pyeongchang
Two UC-connected athletes are headed to the 2018 Winter Olympics.
UC Davis, Sudwerk Brewing Co. launch Gunrock Lager
The world leader in brewing science now has its very own commercially available beer.
Golden State Warriors a case study in ‘greater good’
The NBA champions find success through cooperation, empathy and mindfulness.
Bicycling's huge costs in America
Billion-dollar toll from injuries suggests a need for safer infrastructure.
Are you training for a marathon?
Tips for getting fit with long-distance running.
Four Olympians go for blue and gold as new Bruins
Three medalists will start classes this fall, with a fourth Olympian enrolling this winter.
New UC Santa Cruz student challenges assumptions about transgender athletes
Chloe Psyche Anderson is ready to experience what the university and Division III volleyball have to offer.