UC Davis |

Want a successful Super Bowl ad? Don't make people think

Ads that take a certain approach find victory during the game's biggest event.

UC Newsroom |

Perfection (and joy)

Viral star and UCLA gymnast Katelyn Ohashi is capable of perfection. But most importantly, she's capable of joy.

UC Berkeley |

Study shows wingspan has a correlation to athletic prowess in the NBA, MMA

Wingspan may be the secret to success for athletes in the NBA and mixed martial arts.

UCSF |

Football scuffles, auto injuries may raise risk for Parkinson’s

A shocking new study shows concussion is linked to a 56 percent increase in neurological disease.

UC Santa Cruz |

Surfing into the history books

If weather allows, alumna Sarah Gerhardt may be among the first women to take on the Mavericks big-wave contest.

UC Newsroom |

UC athletes look for gold in Pyeongchang

Two UC-connected athletes are headed to the 2018 Winter Olympics.

UC Davis |

UC Davis, Sudwerk Brewing Co. launch Gunrock Lager

The world leader in brewing science now has its very own commercially available beer.

UC Berkeley |

Golden State Warriors a case study in ‘greater good’

The NBA champions find success through cooperation, empathy and mindfulness.

UCSF |

Bicycling's huge costs in America

Billion-dollar toll from injuries suggests a need for safer infrastructure.

UC Davis |

Are you training for a marathon?

Tips for getting fit with long-distance running.

UCLA |

Four Olympians go for blue and gold as new Bruins

Three medalists will start classes this fall, with a fourth Olympian enrolling this winter.

UC Newsroom |

New UC Santa Cruz student challenges assumptions about transgender athletes

Chloe Psyche Anderson is ready to experience what the university and Division III volleyball have to offer.