Social science

Football on a black background

Want a successful Super Bowl ad? Don't make people think

Ads that take a certain approach find victory during the game's biggest event.

UC Riverside happy dad holds son

Fathers are happier parents than mothers, new study shows

A new study shows fathers experience more well-being from parenthood than mothers.

A man opens champagne next to a woman in a park

Don't wait to have fun, science says

Our quest for just the right moment often means missing out on having a good experience.

UC Riverside Robert Rosenthal

From Timothy Leary's office to the company of giants

How Robert Rosenthal brought behavioral psychology to the masses with “Pygmalion in the Classroom.”

Lit candles inside a California mission

Rethinking what we teach about California's missions

There are ghosts to be reckoned with in our state and its history, which an entirely new field aims to address.

A man jumping over stones

Risk tolerance: It's in your DNA

Large study identifies genetic variants linked to risk tolerance and risky behaviors.

Mona lisa face at 3 angles

The importance of being tilted

New findings show how a tilt of the head facilitates social interaction, with potential benefits for people with autism.

Colorful old man in a chair illustration

The mystery of the super-ager

Researchers are trying to figure out the secret to some elderly people's success.

Someone writing their New Year's resolutions

How to rethink your New Year's resolutions (according to science)

The question-behavior effect, a cognitive quirk, can set your new actions up for success.

Lisa Materson and Ellen Hartigan-O'Connor, associate professors of history, read from their new book

The female historians unearthing women's stories

A new Oxford handbook restores women to their rightful place on the world's stage.

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